Section A Information for Respondents 一般信息 This study aims to examine the various factors influencing students' choice of institutions in China. You have been chosen as one of the respondents for this survey. The survey is carried out anonymously, and there are no right or wrong answers. Please provide your answers according to your actual situation. 本研究旨在探討影響中國學(xué)生選擇學(xué)校的各種因素。您已被選為本次調(diào)查的受訪者之一。這項(xiàng)調(diào)查是匿名進(jìn)行的,沒有正確或錯(cuò)誤的答案。請(qǐng)根據(jù)您的實(shí)際情況提供答案。
I declare that the data collected by this survey will only be used for academic research and will be handled by professional researchers. Your responses will be kept strictly confidential. It takes approximately 8 minutes to complete the questionnaire. Thank you for your time in participating in this survey! 本人聲明,本次調(diào)查收集的數(shù)據(jù)僅用于學(xué)術(shù)研究,并將由專業(yè)研究人員處理。您的回答將被嚴(yán)格保密?;卮饐柧眍A(yù)計(jì)需要8分鐘。感謝您抽出時(shí)間參與本次調(diào)查!
Section B Respondent's Particulars / 基本信息 Fill in the blank or tick (√) the most appropriate option in the respective boxes that best describes you. 在空白或最能描述您的相應(yīng)方框中勾選最合適的選項(xiàng)。1.性別 / Gender 男 / Male 女 / Female 不愿透露 / Prefer not to say 其他(請(qǐng)注明) / Other (specify)
2. 年齡 / Age Group 18歲以下 / Below 18 18-24歲 / 18-24 25-30歲 / 25-30 30歲以上 / Above 30
3.當(dāng)前就讀年級(jí) / Current Year of Study 一年級(jí) / First Year 二年級(jí) / Second Year 三年級(jí) / Third Year 四年級(jí)及以上 / Fourth Year or Above
4.所學(xué)專業(yè)領(lǐng)域 / Field of Study 文學(xué)與人文 / Arts & Humanities 理科 / Sciences 工程 / Engineering 商科與經(jīng)濟(jì)學(xué) / Business & Economics 其他(請(qǐng)注明) / Other (specify)
Section C Brand Image 中介變量 - 品牌形象 請(qǐng)根據(jù)以下5點(diǎn)Likert量表,選擇您的同意程度: Please indicate your level of agreement using the following 5-point Likert scale: Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 51 學(xué)校的品牌形象在學(xué)術(shù)圈內(nèi)有很高的認(rèn)可度。 / The brand image of the institution is highly recognized in academic circles. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 我認(rèn)為學(xué)校的品牌形象有助于提高我的就業(yè)機(jī)會(huì)。 / I believe the brand image of the institution will enhance my employment opportunities. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 學(xué)校的品牌形象符合我的個(gè)人價(jià)值觀。 / The institution's brand image aligns with my personal values. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 學(xué)校在社交媒體上的品牌形象積極正面。 / The institution has a positive brand image on social media. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 學(xué)校品牌形象的提升策略讓我感到滿意。 / I am satisfied with the institution's brand image enhancement strategies. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 學(xué)校的品牌在我選擇學(xué)校時(shí)起到了重要作用。 / The institution's brand played a significant role in my choice of college. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
Section D Independent Variables / 獨(dú)立變量 請(qǐng)根據(jù)以下5點(diǎn)Likert量表,選擇您的同意程度: Please indicate your level of agreement using the following 5-point Likert scale: Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 51. Cost / 成本 1 學(xué)費(fèi)和相關(guān)費(fèi)用對(duì)我選擇學(xué)校的決定有很大影響。 / Tuition fees and related costs greatly influenced my decision to choose this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 我在選擇學(xué)校時(shí)考慮了生活成本和其他費(fèi)用。 / I considered the cost of living and other expenses when choosing this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 獎(jiǎng)學(xué)金或助學(xué)金對(duì)我的學(xué)校選擇起到了關(guān)鍵作用。 / Scholarships or financial aid played a crucial role in my choice of institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 我考慮了學(xué)校提供的分期付款或貸款計(jì)劃。 / I considered the installment or loan plans offered by the institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 我對(duì)學(xué)校的學(xué)費(fèi)透明度感到滿意。 / I am satisfied with the transparency of tuition fees at the institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 生活費(fèi)與學(xué)校所在城市的消費(fèi)水平影響了我的選擇。 / The cost of living in the city where the institution is located influenced my choice. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2. Promotions and Marketing (P&M) / 促銷與市場(chǎng)營銷 1 學(xué)校的促銷活動(dòng)和市場(chǎng)營銷對(duì)我選擇學(xué)校有重要影響。 / The promotions and marketing of the institution played an important role in my choice. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 學(xué)校的市場(chǎng)營銷策略吸引了我的注意。 / The marketing strategies of the institution caught my attention. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 該機(jī)構(gòu)在媒體上的廣告很有吸引力。 / The institution's advertisements in media was attractive. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 我對(duì)學(xué)校的市場(chǎng)營銷策略感到滿意。 / I am satisfied with the marketing strategies of the institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 學(xué)校在宣傳中的信息與實(shí)際情況一致。 / The information provided in the institution's marketing matches the reality. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 學(xué)校的宣傳活動(dòng)讓我對(duì)其品牌形象產(chǎn)生了更深的認(rèn)同感。 / The promotional activities of the institution enhanced my sense of identification with its brand. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
7 學(xué)校的市場(chǎng)營銷活動(dòng)讓我對(duì)其提供的教育質(zhì)量更有信心。 / The marketing campaigns of the institution increased my confidence in the quality of education provided. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3.Attitude / 態(tài)度 1 我對(duì)學(xué)校的整體態(tài)度是積極的。 / My overall attitude towards this institution is positive. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 我認(rèn)為這所學(xué)校符合我的學(xué)術(shù)和職業(yè)目標(biāo)。 / I believe this institution aligns with my academic and career goals. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 我對(duì)學(xué)校的課程設(shè)置感到滿意。 / I am satisfied with the curriculum offered by the institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 學(xué)校的校園文化讓我感到舒適。 / The campus culture of the institution makes me feel comfortable. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 我對(duì)學(xué)校的課外活動(dòng)感到滿意。 / I am satisfied with the extracurricular activities offered by the institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 學(xué)校的行政管理和服務(wù)讓我感到滿意。 / I am satisfied with the institution’s administrative services. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
7 我對(duì)學(xué)校的設(shè)施(圖書館、實(shí)驗(yàn)室等)感到滿意。 / I am satisfied with the institution’s facilities (e.g., library, labs). Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4.Subjective Norm / 主觀規(guī)范 1 我的家人和朋友對(duì)我選擇這所學(xué)校的決定有重要影響。 / My family and friends have a significant influence on my decision to choose this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 社會(huì)對(duì)這所學(xué)校的評(píng)價(jià)影響了我的選擇。 / The social perception of this institution influenced my decision. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 我的老師或顧問對(duì)我選擇學(xué)校的決定有重要影響。 / My teachers or advisors significantly influenced my choice of institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 學(xué)校的校友網(wǎng)絡(luò)對(duì)我的選擇產(chǎn)生了影響。 / The institution’s alumni network influenced my decision. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 我周圍的同齡人對(duì)這所學(xué)校的評(píng)價(jià)影響了我的決定。 / My peers' opinions of the institution influenced my choice. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 媒體對(duì)這所學(xué)校的報(bào)道影響了我的決定。 / Media coverage of the institution influenced my decision. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
7 我選擇這所學(xué)校的決定得到了家庭的支持。 / My family supported my decision to choose this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5.Perceived Behavior Control / 感知行為控制 1 我有能力支付這所學(xué)校的學(xué)費(fèi)和相關(guān)費(fèi)用。 / I feel capable of affording the tuition fees and related costs of this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 我認(rèn)為自己能適應(yīng)這所學(xué)校的學(xué)術(shù)和社會(huì)環(huán)境。 / I believe I can adapt to the academic and social environment of this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 我認(rèn)為自己可以很好地平衡學(xué)習(xí)和個(gè)人生活。 / I believe I can balance my academic and personal life well at this institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 學(xué)校提供的支持服務(wù)(如導(dǎo)師、心理咨詢)讓我感到有能力完成學(xué)業(yè)。 / The institution’s support services (e.g., mentoring, counseling) make me feel capable of completing my studies. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 我能輕松獲取學(xué)校的資源(如學(xué)習(xí)材料、導(dǎo)師幫助)。 / I can easily access the institution’s resources (e.g., learning materials, tutoring). Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 我有能力應(yīng)對(duì)學(xué)校的考試和評(píng)估系統(tǒng)。 / I feel confident in handling the institution’s exams and assessment systems. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
7 學(xué)校的學(xué)習(xí)節(jié)奏和要求符合我的能力水平。 / The academic pace and requirements of the institution match my abilities. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6.Human Resource Policies / 人力資源政策 1 人力資源政策的傳達(dá)性。/The human resource polices are well communicated. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 人力資源政策有備案/Human Resources policies are systematically documented. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 人力資源政策改革的接受程度。/The Human Resource developments policies are accesible. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 錄用政策和晉升標(biāo)準(zhǔn)/The hiring and promotion criterias are communicated. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 可以很好的為教師提供的職業(yè)發(fā)展機(jī)會(huì)(如研究、專業(yè)發(fā)展)。The career development opportunities provided to faculty (e.g., research, professional development) are good. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
Section E: Dependent Variable - College Student Choice依賴變量 - 大學(xué)生選擇 請(qǐng)?jiān)谝韵玛愂鲋羞x擇您的同意程度: Please indicate your level of agreement with the following statements:
1 總體來說,我對(duì)自己的學(xué)校選擇感到滿意。 / Overall, I am satisfied with my choice of institution. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
2 與其他機(jī)構(gòu)相比,我愿意推薦這所學(xué)校。 / I would select this institution compared to others. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
3 我這所學(xué)校是我的主要選擇。 / This institution is my main choice. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
4 這所學(xué)校符合我的興趣。 / This institution match my interests. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
5 這所學(xué)校增強(qiáng)了我選擇的意愿。 / This institution’strengthened my desire to choose it. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
6 學(xué)校的學(xué)術(shù)支持服務(wù)(對(duì)我的選擇有幫助。 / The academic support services offered by the institution helped in my decision-making. Strongly Disagree 非常不同意 1 Disagree 不同意 2 Neutral 一般 3 Agree 同意 4 Strongly Agree 非常同意 5
感謝您抽出時(shí)間完成此問卷,您的回答將為研究提供寶貴的數(shù)據(jù)支持。 Thank you for taking the time to complete this questionnaire. Your responses will provide valuable data for the research.